The Plan

Growth-GraphicEvery charitable organization – whether a local church or a large public non-profit – has a supporter universe of people who are enthusiastic about the work of the organization. Within that larger group is a smaller group of core donors – those who provide the majority of the organization’s funding.

But just outside the circle of core donors, are supporters who have a burning desire to give – or give more – but are caught between their heart’s desire to give, and their need to hold fast to financial resources they may need for themselves, or their family someday.

The beauty of the CharitabLiving Plan is that it allows them to give – or give more – without depleting their own financial resources.

That means – whether there are a few – or a few hundred aspiring core donors, the CharitabLiving Plan becomes the means by which their desire can be liberated. Bring the two together, and great things can happen for both of you.